From Buff Bay to Your Doorstep — The SG Lingerie & More Story
Every great brand begins with a spark — a moment when passion meets purpose. For SG Lingerie & More, that spark ignited in the heart of Buff Bay, Jamaica, in 2021, when founder Shanae Gray decided it was time to bring something truly special to Jamaican women and beyond.
The Journey Begins
Shanae Gray didn't set out to build just another online store. She set out to create a space where women could feel seen, celebrated, and unapologetically themselves. Growing up in Jamaica, she noticed a gap — quality lingerie, swimwear, and intimate apparel that made women feel confident and beautiful weren't always easy to find locally. So she did what any passionate entrepreneur does: she built it herself.
From the very beginning, SG Lingerie & More was rooted in a simple but powerful belief — every woman deserves to feel exciting, empowered, and alive in her own skin. That belief became the heartbeat of the brand and inspired the motto that guides everything we do: "Keeping the Excitement Active."
What We Stand For
At SG Lingerie & More, we believe that confidence starts from within — and sometimes, it starts with what you wear underneath. Our carefully curated collection of lingerie, swimwear, and intimate apparel is designed to celebrate every body, every mood, and every moment.
Whether you're shopping for a special occasion, treating yourself to something luxurious, or simply embracing your everyday sensuality, we have something for you. We source pieces that blend quality, style, and comfort — because you deserve all three.
Proudly Jamaican, Globally Inspired
Being based in Jamaica isn't just a detail — it's part of our identity. Jamaica is a place of vibrant energy, bold expression, and unyielding spirit. Those qualities are woven into everything we do at SG Lingerie & More. We're proud to serve women across Jamaica and beyond, bringing world-class intimate apparel and swimwear right to your doorstep.
When you shop with us, you're not just buying lingerie in Jamaica or swimwear in Jamaica — you're joining a community of women who refuse to dim their light.
Our Promise to You
We know that shopping for intimate apparel is personal. That's why we're committed to making your experience with SG Lingerie & More feel safe, welcoming, and exciting every single time. From our carefully selected products to our customer care, we put you first — always.
We're just getting started, and we're so grateful you're here for the journey. Whether you've been with us since day one or you're discovering us for the first time — welcome to the SG family.
Here's to keeping the excitement active — together. 💫
— Shanae Gray, Founder of SG Lingerie & More